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Page 24
A History of Austin's Newest General Aviation Airport
W. H
Chapter 1
Designing for Pilots
While the experience and flow of users
within the building was our primary concern,
exactly how we divided up the functional
spaces (administrative offices, operations
center, conference room, breakroom, stor-
age, laundry, bathrooms, service court, and
pilot services) was another challenge.
Most airport developers catered to the peo-
ple who own the airplanes--business leaders
and CEOs and tycoons of all types. After all,
these individuals operated multimillion-dollar
aircraft, and with any luck flew in and out of
the airport and spent lots of money on aviation
fuel--the currency that kept airports afloat.
It may sound counterintuitive, but I believed
targeting airplane owners was the wrong
approach, or at least partly wrong.
Our true audience--and the backbone of
all corporate flying--was pilots.
The reason I wanted to focus on pilots was
simple: Given that most metropolitan areas
were serviced by more than one general avia-
tion airport, the decision to fly into Austin Ex-
ecutive Airport (over say Austin-Bergstrom
International or Georgetown Municipal Air-
port or San Marcos Municipal or Killeen-Fort
2011. High-end interior finishes in the kitchen area, ultra quiet sleeping rooms, and pilot's lounge.
Photo courtesy of Patrick Y. Wong/Atelier Wong Photography.